Confectionery

On average an increase of $500 per checkout per store per WEEK!!

Beverages

Increased conversion rate in both Woolworths and Coles in the category

Muesli Bars

The category was tracking at -20% growth and turned around to +6% within 18-months.

Laundry Care

Trial in store: +17% growth for laundry care over 3-month trial V control store

• AWOP increase from 1.4-1.8 units on average
• Above the line: 1, 2 & 3 campaign by a leading manufacturer.

Coffee

Flavoured coffee doubled in size in 12-months with 2-bays for the Plan-o-gram instead of 1-bay. Flavoured coffee is now one of the biggest segments in the category.

Shopper insights should be an integral part of your business’ planning & category review 12-month plan. Key KPI metrics should be used, e.g., Shopper conversion, Shop-Consumer Interval and Engagement in the same way as you are probably currently using more common terms such as AWOP, Penetration and Frequency.

These are just some of the everyday questions that Shopperpedia™ answers for our clients:

• How many shoppers walking through to door of the supermarket have no plan for dinner tonight?
• What is the decision tree process for my category?
• What is the role that my category plays & how does this compare to others?
• How can I prove to the retailer that my category should be given additional off location display?
• Where do sales come from the gondola or the shelf?
• How does this compare to other categories?
• How can I take a story to the retailer that highlights why promotional activity should be different in Segment A compared to Segment B?